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The overarching mission of TVbyGIRLS is to create stories and messages that show creative, compassionate, involved and thinking girls and women. |
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Our Mission TVbyGIRLS is a nonprofit organization that works with girls ages 10 to 18 to build leadership, compassionate and collaborative working skills, critical thinking and engagement in social justice and the issues of their communities. The overarching mission of TVbyGIRLS is to create stories and messages that show creative, compassionate, involved and thinking girls and women. We create work and venues for girls to see their potentials beyond the limitations they are exposed to in the mainstream media. We use the tools of media making and analysis to combat the defeating and limiting messages young people receive everyday. TVbyGIRLS inspires girls to develop their leadership potential, imagination, intellect and ability to create compassionate change in the world. OUR GOALS: * To nurture compassion, intelligence, leadership, creativity and critical thinking skills in girls. * Engage girls to create a more just world and engage in social action with the tools of media. * To introduce images, messages and stories into our communities that offer diverse perspectives and empower girls and women. * To give girls, and the people who love them, tools for battling the overwhelming saturation of defeating images and messages received everyday. * To create a production model that works authentically with girls in producing dynamic content for their peers. * To support projects created by and for girls and women that support the values of social justice and compassion. LEADERSHIP OF TVBYGIRLS: Women media and education professionals founded TVbyGIRLS. Our board has over 40 years of combined experience in media making, education, youth development and social action. Working in the media, we are profoundly moved by the formative power of the media on the development of girls, particularly beginning in their middle school years. We were aware of media's power to shape the perception of females in our society. We were also aware of the lack of women media makers to create compelling images of women as leaders, thinkers and decision makers. (The Director's Guild of America, the professional organization of film directors has a female membership of only 4%). With our experience in media making, education and our commitment to using the tools of media for social change, we began TVbyGIRLS officially in 2001. Barbara Wiener, founder of TVbyGIRLS, began working with workshop curriculum and the girl driven decision-making structure in 1997. THE PHILOSOPHY BEHIND TVBYGIRLS: We are exposed to over 1000 images each day. All of us, all the time, are constantly bombarded with images and messages. We believe that human beings are hard wired to experience images and stories in a deeply instinctive, emotional way. The images and the messages become a part of our subconscious identity. They give us cues about who we are and how we should behave and ultimately, what we should strive to become. Youth, in particular, are vulnerable to these images, actively developing their 'adult' identities and behavior. Unfortunately, the majority of daily media messages promote the basest of human traits--greed, jealousy, cruelty, and selfishness. Not a very pretty picture of how to be in our society. But that is not the truth of us. At TVbyGIRLS, we work to powerfully communicate the more complicated, richer, more interesting mix of potential in youth. Through our workshops, we explore the emotional vocabulary of images and then use that power to make media work more reflective of the thoughts, concerns and solutions of girls. As girls choose to have deeper involvement with TVbyGIRLS, they become stronger change makers in media making and social action, both understanding the images around them and making new, more authentic images and stories.
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